The race has attracted athletes from around the country and the globe, with entries coming from as close as Australia, and as far away as the Philippines.
"It brings people into the city, we see the businesses are busy, the restaurants, the cafes, and everything around here."
With a week to go, Nicholson and his team will be working around the clock in preparation for race day. Thousands of road cones will be distributed around the course for safety, as well as four aid stations. The team has doubled the amount of entertainment sites too, with one approximately every kilometre.
"It’s really warming when you see thousands of people out there all pushing themselves, with all the training they’ve been doing coming to fruition."
The race kicks off this Sunday at 7:29am.