As the biggest hunting season of the year ramps up, people are being reminded of the importance of gun safety and identifying your targets.
The Firearms Safety Authority has begun a campaign reminding hunters of rule number 4 of the Firearms safety code, to identify their target beyond all doubt. This means to identify what you are aiming at is a deer, by seeing distinctive features such as antlers, ears, neck and chest.
In a statement released by the New Zealand Deerstalking association, they say this is not just a guideline, it is a fundamental rule that prevents tragedy.
Corina Jordan, the Chief executive of New Zealand Game Animal Council (NZGAC), says new hunters as well as long-time fans of the sport should constantly be reminded of how to stay safe.
"Even the most experienced hunters, reminding them about the firearms safety rules. Treating every firearm as loaded, only chamber right before you take the shot, really identify your target and your firing zone."
The Roar is known as the biggest hunting season in New Zealand, where Red Deer become very vocal in their breeding season.
It runs from mid-March to the end of April each year, however this year is slightly different as the Easter weekend falls in the middle of the season. This means more people are likely to be in the bush for that weekend.
Ewan Kelsall, the Partnership manager for the Firearms safety authority says there are around 223,000 firearms licence holders in New Zealand at the moment, and the NZGAC says about 80,000 are big game hunters on a regular basis.